The Marketer's Guide to SlideShare: How to Build Your Brand, Generate Leads & Create Opportunities by Todd Wheatland

Author:Todd Wheatland [Wheatland, Todd]
Language: eng
Format: mobi
Publisher: Content Marketing Institute
Published: 2012-08-23T14:00:00+00:00

Switching to Public

If you want access to your content to be embargoed until a certain point in time, you can set whichever privacy settings you choose to become inactive at a particular time and date. This is particularly useful for administrators, who won’t need to log back in at a specific time to manually switch-off privacy settings.

If a presentation is saved as private, the social share buttons are disabled, as are the email function and links to any other recommended related content. Depending on how you’ve configured the settings above, the Embed and Download functions may or may not be disabled.

The fact remains that there are inherent privacy risks with sharing anything on the Internet. The world’s largest corporations are successfully hacked with frequency. The safest way to keep anything private is not to tell anyone about it, and not to post it on the Internet in the first place.

Analytics

My wife tells me that analytics is self-indulgent marketing BS and that we should all just get over ourselves and say something normal like measurement. Nonetheless…let’s talk analytics.

This, for me, is the most significant leap in upgrading your SlideShare account to Pro. A free account will allow you to see some basic numbers like number of views at a specific point in time, but it will not allow you to see historical data, nor will it aggregate this information for all your presentations into a combined view. If content marketing is important to your business, moving to a Silver Pro account is probably worth it for the reporting access alone.

So what do you get?

Analytics Dashboard

Your Analytics Dashboard (not to be confused with the My PRO Dashboard, which we’ll discuss later) is the starting point for understanding what is going on with the content you’ve uploaded on your channel. There are numerous subsections within the dashboard (Figure 6.4).

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